At Kuala Lumpur’s Sungei Wang Plaza on 14 October, and Singapore’s Suntec City Mall, Entertainment Centre Atrium on 15 October 2012, Lee is on a two-day publicity tour to promote To the Beautiful You, currently airing Wednesdays and Thursdays at 9.05pm, first and exclusively on ONE / ONE HD. This is the first time that the 19-year-old idol is visiting Malaysia and Singapore to meet with the local media, advertising clients and pay-TV platform partners, while lucky subscribers of ONE / ONE HD will get a chance to interact and play games with him.
Powered by prime and current South Korean entertainment, ONE / ONE HD is the exclusive destination of programs produced by Seoul-based content supplier and broadcaster SBS through an output deal. ONE/ONE HD airs the latest Korean drama series, with selected titles premiering 3 – 5 weeks after their debut broadcasts in Korea. In addition, the hippest ongoing K-pop variety and music programs – some airing just 4 weeks of Korean premieres – complement the channel’s drama line-up.
For Malaysia, Astro ONE HD subscribers have till 10 October to be among the first 10 each day to register at www.astro.com.my/astrocircle to win a pair of passes. In Singapore, to redeem passes on a first-come-first-served basis on 6 October 2012, StarHub TV ONE subscribers can proceed to the One Raffles Place (OUB Centre) StarHub store from 10.30am to 1pm with valid, original copies of recent bills and their identification. SingTel mioTV ONE subscribers can email to firstname.lastname@example.org with their name, NRIC and contact details by 3 October 2012. Full details of how the passes can be won are found at www.onetvasia.com/promotions.
To the Beautiful You is the fourth and latest TV adaptation of the Japanese manga series ‘Hanazakari no Kimitachi e’ by Hisaya Nakajo, following a highly successful Taiwanese and two Japanese TV adaptations. In the 16 part-series, K-pop group f(x)’s Sulli Choi (K-Pop Countdown (Inkigayo)) plays Goo Jae-hee who sees a track and field competition on TV and becomes inspired by a gold medalist high jump competitor, Kang Tae-joon, played by Choi Minho (Salamander Guru and The Shadow Gang) of K-pop group SHINee.
Jae-hee begins to idolize the young athlete but Tae Joon suffers an accident that threatens to end his career. To see him jump again, Jae-hee disguises herself as a boy to attend the same school as Tae-joon. Lee Hyun Woo stars as Cha Eun-gyeol, a charming football player whose talent, good looks, and optimism make him a magnet for girls, but he is in fact an innocent boy who has yet to fall in love.
Set to coincide with the second anniversary of the launch of ONE/ONE HD, Lee Hyun Woo’s upcoming appearance in Kuala Lumpur and Singapore is also a special treat for clients, partners and subscribers to thank them for supporting the channel. It is also the fourth promotional tour organized by ONE, following actor Jang Hyuk in January 2011 to promote drama Midas; Lee Dong Wook and Kim Sun-A in December 2011 in promotion of Scent of A Woman; as well as K-pop boy group BTOB in June 2012 to perform in Jakarta.
Lee Hyun Woo stars in “To The Beautiful You”, airing Wednesdays and Thursdays at 9.05pm
First and exclusively on ONE / ONE HD
(StarHub TV Ch 823, 876, 124 / SingTel mioTV Ch 513)