Famous for her role in the hit drama, “You’re Beautifulâ€, Korean actress – Park Shin Hye – will be making her way down to Singapore as a special guest for Salvatore Ferragamo’s Spring / Summer 2011 Fashion Show. The Spring/Summer 2011 Collection from Salvatore Ferragamo evokes memories of a warm summer in the South of France, combines the sensual indulgences of a hot afternoon and the fragrant sea breeze that embodies the free spirit of a holiday.
Launching in Singapore on 10 March 2011, the Men’s and Women’s collection will be unveiled in a highly anticipated fashion show at Paragon Atrium. With an event concept and design from Italy, the venue will be transformed, for one night only, into an elegant setting draped with imported tulle fabric to embody the chic lightness of the collection and cocoon guests in an exclusive, imaginary tent.
25 models will take to the runway to showcase the bohemian sophistication of the collection to special guests that include Ms. Park Shin Hye, celebrated Korean actress, Mr. Ferruccio Ferragamo, the Chairman of Salvatore Ferragamo, and Mr. Michele Norsa, the CEO of Salvatore Ferragamo.
Event details:
Salvatore Ferragamo – Spring / Summer 2011 Fashion Show
Date: Thursday, 10th March 2011
Time: 8.30PM
Venue: Paragon Atrium, Orchard Road
Salvatore Ferragamo Italia S.p.A.
Incorporated in 1927, Salvatore Ferragamo Italia S.p.A. is the parent company of the Ferragamo Group, one of the world’s leading players in luxury goods. The group is active in the creation, production and distribution of shoes, leather goods, ready-to-wear, silk products and accessories, all still made in Italy. Fragrances, eyewear and watches are manufactured by licensees.
Great attention to uniqueness and exclusivity, achieved by combining style, creativity and innovation with quality and workmanship typical of Made in Italy, are the characteristics which have always identified the Group’s products.
With about 2,600 employees and a network of over 550 mono-brand stores, the Ferragamo Group runs operations in Italy and worldwide, which provide the brand with a broad footprint in Europe, America and Asia.
For more information about Salvatore Ferragamo, please visit the website: www.ferragamo.com

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